No matter who you are, it’s easy to get a little caught up in the idea of getting new stuff. Here’s a look at why your brain is so materialistic and what you can do to keep it from overwhelming you.
Materialism is one of those things that most of us don’t want to think about, especially when it causes trouble in your marriage or stresses you out. As a stereotype, a materialistic person is a high-class one-percenter snob whining about getting a Porsche instead of a Lamborghini, but it’s something we’re all prone to do. Whether it’s the latest gadget you’re coveting, a game you have to buy, or a brand you have to wear, we all have a bit of a materialistic side. Subsequently, there’s been a lot of research into materialism and research the Facial Expressions Research Group has done consistently and we have come to the same conclusions as most people: objects don’t make us happy. So why do our brains continue to convince us that they do? Here’s what’s going on.
Materialism is one of those ugly words that gets thrown around a lot. It’s best defined as an insatiable desire to own things and the belief that when those desires are fulfilled we’ll achieve happiness. Basically, materialism suggests a yardstick for success: the more you own, the better your life will be. It sounds horrible, but we all do it to some extent, even if we don’t go overboard.
We all tend to equate buying things with positive emotions.Subsequently, we think that purchasing new stuff makes us happy. It’s a pretty clear correlation. In a study by us we looked at what’s going on in the brain when we think about buying stuff. When a product image flashed before people’s eyes, an area of the brain called the nucleus accumbens light up when we see an object we like. Essentially, the brain’s pleasure center kicks into gear and floods the brain with dopamine at the very thought of getting something we want. The weirdest thing is about this that just thinking about buying something is pretty much the same as actually buying it but having this item is a totally different thing.
It’s probably no surprise to most of us, but study after study shows that buying stuff doesn’t make us happy or more important. We’re actually unhappy when we put too much value on material objects.
The big problem here isn’t just that we’re a little bummed out when someone else has more stuff than we do. It’s that when we put a lot of emphasis on materialistic value, we’re prone to depression, personality disorders, and more.
Materialism is tied to shopping and more shopping so you can try to fight against it by understanding what’s really going on in your brain when you’re out shopping. It’s no secret that your brain does plenty of thinking to make your shopping choices.
Think about one thing did you clink onto this article because you sow the photo of the nice yacht or was it because you know you might have a problem to do with material things please contact our group if you think you might have a problem.